Introducing MASD Awareness Day
MASD Awareness Day is inspired by the MINIMISE Moisture Quality Improvement Initiative at Liverpool Heart and Chest Hospital NHS Foundation Trust, which was founded by Tissue Viability Nurse Julie Tyrer.
Complete the registration form and receive your information kit so you can start planning your local MASD Awareness Day.
Since launching this day in 2022, over 200 healthcare organisations have run their own MASD Awareness Days, an educational day where both staff and patients are provided with the resources and materials to develop their knowledge to further to reduce Moisture Associated Skin Damage.In our post-MASD Awareness Day survey, 97% of respondents said new knowledge learnt from their local awareness day helped improve their clinical practice.
The Moisture Problem
Moisture-Associated Skin Damage (MASD) is an umbrella term, which covers a range of types of skin damage caused by repeated or prolonged moisture on the skin.
Sadly, incidence rates of MASD are as high as 29% amongst longer stay (48 hours+)1 patients in areas like critical care. However, there is also increased risk in any care setting where patients’ skin can be exposed to excess bodily fluid or moisture for prolonged periods. In acute settings, this includes not only care of the elderly, but also maternity and some longer procedures in the operating theatre, where patients are at risk of skin breakdown due to exposure to excess fluid.
In community care settings, residents in nursing homes are also a particularly high-risk group, with two thirds affected by both faecal and urinary incontinence.²
Get your staff involved with MASD information kits
Every member of your team, from healthcare assistants to matrons and consultants, has a role to play in preventing MASD. Early identification of those patients most at risk and implementation of the appropriate care plans are vital in preventing avoidable cases.
MASD Awareness Day provides a powerful platform for accelerating learning and development around this challenge. Our free information kits—developed in partnership with Julie—give you a great starting point, and you can now personalise these materials with your organisation’s logo.
Turn Education into Action on MASD Awareness Day
Let's ask everyone we train to make the pledge and commit to three things they can do to help prevent avoidable cases this MASD Awareness Day.
#MASDAwareness #ThinkMASD #MINIMISEMoisture
Stay informed about the latest updates on MASD Awareness Day by following us on X (formerly Twitter): Continence UK and Harm Free Care Network UK.
About MINIMISE Moisture
You can also order MINIMISE Moisture promotional merchandise here.
Let’s make sure we all have a plan to MINIMISE Moisture and stop our patients suffering the discomfort and indignity of MASD.
#MASDAwareness #ThinkMASD #MINIMISEMoisture
Watch the webinar recordings
MASD Awareness Day Webinar Series
We enjoyed three fantastic webinars in the run-up to MASD Awareness 2023.
Webinar 1 - Best Practice Recommendations: Prevention and Management of Moisture-Associated Skin Damage (MASD)
Jacqui Fletcher, OBE, Independent Wound Care Consultant
Webinar 2 - Prevention and Management of Intertriginous Dermatitis (ID)
Professor David Voegeli, Professor of Nursing in the Faculty of Health & Wellbeing, University of Winchester
Webinar 3 - How MINIMISE Moisture™ is Helping to Prevent and Manage MASD. What Could You Do?
Julie Tyrer, TVN Consultant, Liverpool Heart and Chest Hospital