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  • The Power Is in Your Hands: Turning Awareness into Action with Think Pink Europe and Medline

The Power Is in Your Hands: Turning Awareness into Action with Think Pink Europe and Medline

8 th October 2026

8 Oct
2026

 

Breast cancer is one of the most common cancers affecting women worldwide. In Europe alone, millions of individuals and families are impacted by the disease, making it a significant public health challenge. According to Think Pink Europe, approximately 1 in 8 women in Europe will be affected by breast cancer during their lifetime.

Behind every diagnosis is a person, a family, and even a community navigating uncertainty, treatment, and recovery and for many healthcare teams, caring for people affected by breast cancer is part of everyday life. They bear witness to the challenges and strength that come with the journey from screening and diagnosis to treatment and recovery.

While medical advances continue to improve outcomes, there is still an important opportunity to make a difference before treatment even begins: awareness.

 

 

Medline and Think Pink Europe: A Partnership with Purpose

 

Think Pink Europe is an organisation that works to raise awareness of breast cancer, support those affected by the disease, and help close gaps in access to care across Europe. They do this through fundraising initiatives like Race for the Cure. It connects breast cancer organisations in Europe, facilitates training and the exchange of best practices, and supports collaboration to strengthen the breast cancer community across borders.

At Medline, our purpose is to make healthcare run better. Alongside supporting healthcare professionals in their everyday work, we contribute to initiatives that bring health information and support closer to communities.

In 2024, we began a multi-year partnership with Think Pink Europe to support breast cancer awareness and help improve access to care for those who need it most. What started with a €10,000 donation with support from our Exam Gloves division, soon evolved into something bigger. In 2026, with the support of our Personal Protection division, we have expanded our portfolio of pink products, helping turn everyday purchasing decisions for hospitals into meaningful contributions toward breast cancer awareness and support initiatives.

Medline products supporting the campaign include:

 • Pink scrub suits

 • Pink face masks

 • Pink surgical caps

 • Generation Pink® nitrile exam gloves

These products serve as visible reminders of the importance of awareness, early detection and support.

 

Every Conversation can Make a Difference

 

Everyday healthcare professionals help educate, guide, and support their patients. Their role extends beyond treatment and into advocacy, reassurance, and empowering people to take charge of their health. That's why awareness remains so important.

 

Early detection, followed by timely diagnosis and appropriate treatment, can improve outcomes. Awareness encourages people to pay attention to changes in their health, attend regular screenings, and seek advice when something doesn't feel right. These conversations can feel small, but they can have a lasting impact.

 

Why This Matters to Medline

 

Our partnership with Think Pink Europe extends that commitment into communities, supporting breast health awareness and the people affected by the disease. It reflects our approach to sustainability: Caring for health, caring for people, caring for planet.

When communities come together, support becomes stronger. And when we work toward a shared goal, the impact extends far beyond what anyone could achieve alone.

 


The Power Is in Your Hands

 

Every year, thousands of lives are changed by breast cancer. Yet many cases can benefit from earlier detection and greater awareness. By choosing Medline's pink products and supporting initiatives led by Think Pink Europe, healthcare professionals and organisations can take part in a movement that goes beyond everyday care.

 

This Pink October, let’s turn awareness into action, one conversation at a time.

 

Join us in supporting the fight against breast cancer. To explore Medline's range of pink products, learn more about our partnership with Think Pink Europe, visit our webpage and help us make an impact today.