April Distributor Newsletter

• Understand and leverage the clinician’s priorities: Unlike other industries that rely heavily on convincing purchasing managers, medical device sales strategy must also be strongly compelling to end users. A great example of this is our SPTs. SPTs address the lean management approach by streamlining inventory whilst ensuring product consistency, with the aim of becoming a standard practice solution. Another example involves Medline gloves, like Restore exam gloves or DermAssure Green surgical gloves, which both address clinician’s skin conditions and allergies.
• Internalise industry trends: This involves staying attuned to best practice approaches and offering product solutions with safety and comfort in mind. Our QuickSuite products target best practices for reducing operating theatre turnover time, for example. Furthermore, our newly developed Proxima packs contain PPE category III surgical gowns. These gowns address the safety of the clinicians and patients through innovative materials that comply with the highest of safety standards.
• Focus on evidence of device efficacy: Presenting high-quality sales collateral featuring strong evidence can make a difference when choosing one product over another. See for example our Ultrasorbs case study evaluations on using Ultrasorbs for moisture management. In addition, our Sorbaview products lower the risk of catheter-associated bloodstream infections (CLABSIs).

As a medical device manufacturer, we want to help your businesses achieve higher success rates in placing our products in your markets. We want to continuously involve you, our valued partners, in our campaign promo webinars by learning more about our ranges. And we also strive to continuously work with you for the sharing of market insights, and how best to position our featured solutions using an ad hoc approach.

As COVID restrictions are lifting, we are able to join forces even better by meeting, training, reviewing, targeting, bundling and helping prepare our next successes together as partners in your markets.