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Medline announces collaboration agreement with Keep A Breast Europe

Unique partnership to further improve breast cancer care

Arnhem, the Netherlands, March 03, 2017 — As part of our breast cancer awareness activities, Medline International BV is pleased to announce a new partnership with Keep A Breast Europe (KABE), an American nonprofit breast cancer association with an international affiliate in Europe. Keep A Breast Europe is dedicated to empowering young people around the world with breast health education and support.

KABE has developed a mobile application called "Check Yourself," which is designed to educate young people about breast health education and to encourage regular self-checks. The application harmoniously supports Medline breast cancer awareness campaigns. As part of the collaboration agreement, Medline will donate funds to KABE from each Generation Pink® exam glove case sold to promote and sponsor the development and translation of the "Check Yourself” app into German, Spanish and Italian, expanding the app outside of English, French and Japanese. You can find our more information and download the app here.

Breast cancer awareness has been an important cause for Medline starting with awareness initiatives over 10 years ago at the global headquarters in North America. Back in 2009, Medline Industries, Inc. turned everyday exam gloves from green to pink. This sparked the beginning of the company’s unique breast cancer education campaign. The pink gloves help take the scary out of detection exams and remind nurses about the importance of creating a comfortable, friendly and open dialogue with patients.

In 2016 Medline made a very conscious decision to create more awareness for breast cancer through launching a Pink Glove Photo Competition on Facebook which has received more than 12,000 Facebook likes in total. Administrators, nurses, breast cancer survivors and community members donned pink exam gloves to take a picture for breast cancer awareness and people around the globe voted for their favourite photo. The new partnership with KABE is the first of many activities in 2017, including another Pink Glove Photo Competition, to continue raising breast cancer awareness.

About The Keep A Breast Foundation
The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support. Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast cancer health. Through various initiatives such as breast cast art exhibitions, the “Non Toxic Revolution” and "I love boobies!" campaign, KAB has opened up the dialog about breast cancer, and has proven to be a doorway to breast self-awareness and education.

Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, France, UK and Mexico. Constantly pushing the boundaries of the pink ribbon status quo, Keep A Breast has always encouraged young people to love their boobies, get to know their bodies and be aware of changes.
● Website: keep-a-breast.fr
● Facebook: facebook.com/keepabreasteu
● Twitter: @keepabreasteu
● Instagram: @keepabreasteu

About Medline International
Medline International, headquartered in Arnhem, the Netherlands, has direct sales representatives across Europe that support a broad product line of medical and surgical supplies and serve as dedicated points of contact for customers. Medline delivers a robust product portfolio and patient-care solutions to help healthcare providers perform at their very best. Medline International is a part of Medline Industries, Inc. a privately held manufacturer and distributor of quality medical and surgical supplies throughout North America, Europe, Asia and the Middle East. Learn more at www.medline.co.uk


CONTACT INFORMATION

Europe
Mallory Phillips
International Communication Manager
+31 (0) 26 312 72 34
mallory.phillips@medline.com


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